What Is GEO? A Complete Guide to Generative Engine Optimization
Generative Engine Optimization (GEO) is the practice of structuring your content so that AI tools like ChatGPT, Perplexity, Google AI Overviews, and Claude cite your website in their answers. It is one of the biggest changes in digital marketing since SEO emerged. Traditional SEO gets your page onto Google. GEO gets your content cited inside